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Games are the ultimate form of expression, whether you're playing them, or making them.
I'm looking for the big fish.
I've spent 15 years in a very diverse set of creative environments with the ultimate goal of reaching people where it counts. It runs the gamut, from creatively defining new gaming startups, content plans for SaaS model videogames, building and producing videogame awards shows, contributing to renewing American heritage brands, and even providing narrative and a visual voice for some of the "big 5" tech companies.
Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper. Down deep, the fish are more powerful and more pure. They’re huge and abstract. And they’re very beautiful.”
― David Lynch, Catching the Big Fish: Meditation, Consciousness, and Creativity
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Culture Creates Impact
At the center of game creation
are values, and a vision.
These are fostered through the cultivation of creativity and the people who believe in it.
"I've worked with John since in 2019 when I was to be honored with the Legend Award by the New York Video Game Critics Circle. I have found him to be a unicorn - a creative force who can drive a vision and deliver it with excellence; coupled with an openness to new ideas and input that will make his vision bigger and better.
The fact is that working with John will make your organization or project better."
Former President of Nintendo of America | New York Game Awards
Reggie Fils-Aimé
"John is where talent, heart, and leadership meet.
Is he a great Creative Director? Absolutely. But what truly sets him apart is how consistently and genuinely he shows up for the people around him. He leads with loyalty and purpose. He cares. Not just about doing great work, but about the people doing it. He actively creates space for mentorship, growth, and honest feedback, always looking for ways to uplift those around him. He brought clarity in the chaos, remained calm under pressure, and celebrated the wins.
John is the kind of leader and colleague who makes teams stronger, better, and more connected, bringing a level of integrity, empathy and dedication that’s increasingly rare. Any company would be fortunate to have him in their corner!"
Global HR Director Aimlabs
Irene Chustulakis
Harold Goldberg
Founder NYVGCC | Author | New York Game Awards
"I’ve always thought of John as a natural leader who can get anything done. As both the Creative Director and a Board member for our nonprofit for 10 years, I’ve seen John grow to be a thoughtful, deadline-driven, dynamic force who always approaches his work with enthusiasm, energy and optimism.
Whether John is bringing us artful, business solutions that increase streaming traffic for our New York Game Awards or simply offering feedback on web design, his ideas are flawless and forward-thinking.
Working with our various teams, he motivates with empathy. I have not seen anyone who isn’t a better team member after collaborating with John."
Cynthia Muniz
"John is an exceptional designer, leader, and all-around force of creative energy. I had the privilege of working under him for three years as part of a small design team, and in that time, I saw firsthand his incredible creative vision, strong design instincts, and unwavering commitment to quality design.
But beyond his talent, what truly sets John apart is his leadership. John is empathetic, dependable, and a fierce advocate for great design."
UI/UX Designer Aimlabs
Dane Jensen
"...I could also highlight his unshakable leadership. Under John's guidance I never found myself uncertain, unsupported or in need of direction. His team’s well-being is always his top priority, and I am a stronger designer because of his mentorship.
But above all, John’s defining trait is his empathy. Regardless of department, position, or intent, he consistently goes above and beyond to understand others’ perspectives. I have worked with many talented creative directors, but never with a leader as compassionate, collaborative, and genuinely kind."
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​There is only one John Azzilonna, and I count myself lucky to have worked with him.
Senior Graphic Designer Aimlabs
Jason Clemente
"...In addition to his professional achievements, John is a dedicated mentor and collaborator.
His commitment to fostering a culture of creativity and excellence has inspired our team to push boundaries and achieve remarkable outcomes. His multifaceted talents and unwavering dedication to his craft make him an invaluable asset to any organization."
